Why Use Video Introduction
Be seen. Be heard.
You know what you do, but most people coming to your website for the first time don’t! Help audiences understand your business from the moment they first arrive at your website. Having an intro video on your homepage makes it easy for people to understand what you can do for them. That’s important because confused people don’t buy. Clear up what it is you can offer them in record time with video.
Then once people understand you, they’ll be ready to begin the decision making process (aka the funnel). All buyers go through steps before purchasing, sometimes called the purchase funnel or buying funnel. Video helps prospects pass through the funnel to more advanced stages in record time. After watching your intro video, people will be more likely to consider purchasing from your business and become customers. More people in your funnel means more customers. In a survey of marketers who use video, 76% reported that video helped increase sales.
But you have to get them interested first! An intro video makes it fun to get to know your product or service for the first time. Once people are more interested in you and exploring your solution to their problem, they’ll also be spending more time on your website. Using video on your home page is a way to improve time on site, lower bounce rate and generally increase the likelihood of your visitors becoming engaged with your product. After they become engaged, they’ll be more likely to take further action and want to buy from you.
There are some additional fringe benefits you’ll get from having an engaging video on your homepage that may not even know about yet. When you lower your bounce rate and increase time on site, you’ll have the effect of boosting your SEO ranking factors!