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Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.

PPC uses different search engines and platforms to market your offerings to a specific audience – from Google Search Ads to YouTube TrueView ads, the possibilities are endless. PPC advertising is a unique way to grow your customer base and generate sales.

An Internet advertising model.

PPC, or Pay-Per-Click,

It’s a way of using different search engines and platforms to market your products or services to a specific audience, but the advertiser only pays a fee when one of their ads is clicked on. Essentially, it’s a way of buying visits to your site, rather than earning those visits organically. This approach delivers targeted traffic to your site and means you don’t pay a cent until someone visits your website.

Competition for visibility in the search results is fierce. A comprehensive, well-executed PPC advertising strategy can accelerate the results you’re aiming for, enhancing your online visibility to your target market, bringing you more quality leads, more conversions and improving your ROI.

PPC also delivers immediate results – so it’s a great tool for launching and promoting new products or services – the advertising channels can stretch from Google Search Ads to Facebook Ads to YouTube TrueView, the possibilities are endless.

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